In California, Amtrak partners with transit agencies to operate their intercity routes. In Northern California, Amtrak works with the Capitol Corridor Joint Powers Authority. Together, Amtrak and the Capitol Corridor operate up to 32 daily trains between San Jose, Oakland, and Sacramento.
The materials showcased below represent a variety of pieces that I've created for the Capitol Corridor group. Included are print ads for various publications throughout the region, rack cards that were available at staffed train stations, on board trains and other locations.
I worked with and produced a variety of materials for the Capitol Corridor as they transitioned from small in-house public relations staff to an actual advertising agency.