Throughout the United States, Amtrak has a few field marketing individuals who in responsible for local grass roots efforts that include print, web, radio and television advertising. In the west coast, Amtrak reached out to LGBT travelers with materials designed especially for that target audience.
The first three images are of a concept brochure that I designed that would have been used at multiple shows and events throughout the region. The brochure was a four-panel piece with an inside gate opening onto majority of the copy.
The remaining pieces are a selection of print ads that ran in various publications including Sacramento's Outword and sponsorship of the Best Buck in the Bay gay rodeo.